Although our industry's numbers were down as a whole last year, the 3rd and 4th quarters were up. The trends don't lie and Momentum is feeling the growth!
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CEIR Releases Annual Index Report for 2010
The research organization presented mixed forecasts for the state of the industry.
The Center for Exhibition Industry Research [CEIR] released its full-year 2010 results for its Index Report Monday. Metrics measured across its customary categories—net square feet, exhibitors, attendees and revenue—combined to show a decline for a third straight year.
CEIR president and CEO Douglas Ducate was on hand at the SISO CEO Summit held this week in Bonita Springs, Florida to release the report.
While the third and fourth quarters in 2010 showed welcome increases across the four metrics, they weren't enought to counteract the overall decline, which hit 2.4 percent for the year. That decline, says the report, was the industry hitting bottom, and better years are predicted to be ahead.
Out of the categories, revenue suffered the largest decline in 2010, falling 8.4 percent.
According to CEIR, show attendance is the leading indicator of industry health, and the organization found a kernel of optimism behind that category's 2.4 percent growth for the year. Job growth in the U.S., if it stays on track, will be the sector to watch, says CEIR, since it directly impacts attendance at events.
The 2010 report added a new element, a three-year predictive feature, which was compiled and analyzed Dr. Allen Shaw of GECA and Dr. Jeff Werling of Inforum. While about half of the 14 industry sectors the Index Report tracks showed growth, this was enough for the team to forecast "modest recovery" for the industry over the next three years.
Indeed, while metrics for first quarter 2011 have not been released yet, a third consecutive quarter of growth for the industry could be a sign of a sustained recovery going forward.
