Showing posts with label GAINING MOMENTUM - Tips from the Trade Show Floor. Show all posts
Showing posts with label GAINING MOMENTUM - Tips from the Trade Show Floor. Show all posts

Thursday, October 18, 2012

Gaining Momentum - Tips from the Trade Show Floor Part 11







Welcome to October's "Gaining Momentum"!  In addition to our trade show list and city profile we send you each month, Momentum Management would like to help you to continue to "gain momentum" in the trade show world with our "Gaining Momentum" tips.  This email is just a short list of common sense solutions to everyday problems you may run into.

We'll also be posting these on our facebook page so if you have any comments or suggestions in addition to our tips, please take a few minutes to comment on our page
Send us your tips, we'll send you a gift card! 


We welcome any tips from you that we can add to our "Gaining Momentum - Tips from the Trade Show Floor" email.  If we use your tip in an upcoming issue, we'll mail you a Starbucks gift card!

Last month, Brian Keobke from Xibita received an gift card for his submission in the newsletter!  Thanks Brian!

--Your Momentum Management Team 



Vincent Tricomi - PFI Displays 
   
Tip #22-26:
Five ways to improve your trade show exhibit results at no-cost
  1. Do Your Pre-Show Homework: 
    1. Analyze last year's "A-Level" leads, and get a list of this year's attendees
    2. Have your sales team start calling weeks before the show to schedule in-booth appointments
    3. Consider other types of outreach, from social media to direct mail
  2. Strut Your Stuff: 
    1. Volunteer as an expert for the educational seminars at your trade show.  You won't be "selling" your company, but you will be building your credibility with the audience
  3. Improve Your "Boothmanship:"
    1. Consider the body language of you and your staff
    2. Avoid matching outfits that make attendees feel like they're walking into a used car lot
    3. Ban the use of cell phones in your booth space (that's right, BAN them!)  
    4. Practice an "elevator pitch" and make sure everyone working the trade show knows, understands, and can communicate your company's USP
  4. Social Media is Your Friend: 
    1. Use it to extend the show by building interest before, during, and after
    2. Special promotions during the show are a great way to drive additional foot traffic to your exhibit
    3. One great place to start:  typically, show organizers have a Twitter account set up for the show.  See who's following that feed and interact to let the audience know you're there
  5. Post-Show MEASUREMENT:
    1. This is the most important AND most overlooked way to radically increase your exhibit ROI.  If you don't know what works and what doesn't, how can you evolve your trade show program? 
    2. Within 2 weeks of the show's end, gather all the company's stake holders and discuss best and worst practices and what to target for next year


Taylor's Twitter Tips
Tip #27: Don't be scared away from tweeting something just because you want to include a long URL in the tweet.  Twitter automatically shortens the length of a URL in your tweet so that it only takes up a maximum of 20 characters, which leaves you 120 characters for you to use.  After you type out or copy and paste a link in your tweet, you'll see that your remaining characters left only goes down by 20, even if the URL is 100 characters long.  So tweet whatever you like and don't be frightened to include a URL every now and then.  
   

To view our Gaining Momentum from previous months, go to the links below.




Friday, September 7, 2012

Gaining Momentum - Tips from the Trade Show Floor Part 10







Hi Hillary,

Welcome to September's "Gaining Momentum"!  In addition to our trade show list and city profile we send you each month, Momentum Management would like to help you to continue to "gain momentum" in the trade show world with our "Gaining Momentum" tips.  This email is just a short list of common sense solutions to everyday problems you may run into.

We'll also be posting these on our facebook page so if you have any comments or suggestions in addition to our tips, please take a few minutes to comment on our page
Send us your tips, we'll send you a gift card! 


We welcome any tips from you that we can add to our "Gaining Momentum - Tips from the Trade Show Floor" email.  If we use your tip in an upcoming issue, we'll mail you a Starbucks gift card!

Last month, Rena Patton from Exhibit Options received an gift card for her submission in the newsletter!  Thanks Rena!


--Your Momentum Management Team 



 
Taylor Fogg - Momentum Management
Tip #21: Using Twitter has endless opportunities for advancing your business, but did you know you can quickly choose certain Tweets to also send to your Facebook page?  If you simply include #fb at the end of your tweet, it will automatically go to your Facebook page as well! 







Brian Keobke - Xibita
   
Tip #22:  Some exhibitors have a few shows in Europe and often ask about the best way to deal with the voltage change. Unless they have several shows that would justify the expense of European modified lights that accept the 220 volt currency it's easier to get a couple of power bars and voltage converters to go with them. Just make sure when you purchase the converters, that are in fact VOLTAGE converters. I once made the mistake of getting PLUG converters which do not compensate for the voltage change, just the shape of the plug. Let me tell you, my wife will never let me forget about the hair dryer and curling iron that went up in smoke!







Wednesday, July 18, 2012

Gaining Momentum! Tips from the Trade Show Floor - Part 9



Welcome to July's "Gaining Momentum"!  In addition to our trade show list and city profile we send you each month, Momentum Management would like to help you to continue to "gain momentum" in the trade show world with our "Gaining Momentum" tips.  This email is just a short list of common sense solutions to everyday problems you may run into.

We'll also be posting these on our facebook page so if you have any comments
or suggestions in addition to our tips, please take a few minutes to comment on our page
Send us your tips, we'll send you a gift card! 


We welcome any tips from you that we can add to our "Gaining Mom
entum - Tips from the Trade Show Floor" email.  If we use your tip in an upcoming issue, we'll mail you a Starbucks gift card!

We'd also like to say another quick "thank you" to all of you who participated in our contest this summer!  Brian Keobke from Xibita is loving his new iPad valued at $1,000!  We hope to have another contest again - but until then - keep your tips coming in for a chance to win a Starbucks card! 
--Your Momentum Management Team 

 
Kaci Bledsoe ~ Momentum Management

Tip #19:  It's a good idea to pack two inventory lists with the booth so that all pieces and parts are accounted for at the install AND at the dismantle.  Furniture items often get scooped up by the show labor or a furniture rental company before the dismantle even begins.  An inventory sheet is just a quick and easy way to make sure all things are accounted for when both installing and packing up the booth. 







Rena Patton - Exhibit Options
   
Tip #20: At your next event, have an additional power drop placed in your conference room or by  your reception counter and offer attendees a place to charge their mobile devices while you meet with them. Chargers for the major brands like iPhone, iPad and blackberry are inexpensive and can be easily packed with your display materials. This creates an excellent opportunity for you to spend a little extra time talking up your product lines while the attendee gets a quick charge, and is shown great customer service!"  


Thursday, May 10, 2012

Momentum Management's $1,000 Apple Store Giveaway!

Momentum Management works hard to educate our customers 
with as much useful information as possible in our monthly e-blasts. One email we get the most comments on is “Gaining Momentum – Tips from the Tradeshow Floor.” In this email, we give our customers a few tips on ways to make life on the show floor a bit easier. (If you’d like to sign up for our email list to receive these monthly e-blasts, click here.)

So how about a challenge? Most of our great ideas come from our customers. What we are offering you is a chance to win a $1,000 gift card to the Apple Store. All you have to do is submit your tips on ways you can enhance your performance on the tradeshow floor, and the top tip voted by our staff will receive a $1,000 shopping spree to the Apple Store.

Visit Momentum Management’s blog to see our latest tips and then submit your tips via our Facebook page, Tweet them @momentummgt, or email them to us at contact@momentummgt.com by May 31, 2012, at noon EST.

In our efforts to educate our customers and future customers, all the tips we receive can be viewed on our blog, Facebook and Twitter pages. Make sure you “Like” our Facebook page and/or follow us on Twitter so you can keep up with the tips as they come in. Our winner will be announced via all our social networking sites the first week of June. 

Happy tipping!

Momentum Management Inc. is a national labor management company that focuses on all aspects of labor services including installation, dismantle and supervision for tradeshows, store and museum installs and other events. For more information, please visit www.momentummgt.com or email us at contact@momentummgt.com.  

 

 

 

Here is a quick list of our tips that have been published in recent years:

 
TIP #1:
John Ramaglia - VP of Operations  
EAC Forms 

One of today's challenges, as a result of the economy, is that both show and exhibit house coordinators are simply overwhelmed by many details and deadlines.  A critical one that often slips through the cracks is getting your EAC forms in early.  Often the deadlines have been moved up by general contractors and show management companies for various reasons.  Having them come in late often results in your desires to use us or any other exhibit appointed contractor (EAC) removed, forcing you to use the GC's labor.

Momentum is sending you EAC requests based on our history together in advance of the deadline to help you to remember this detail.  We're also sending out reminders of deadlines that you have not known about as we become aware of so that you can be proactive.  Even so, when you get your "early reminder", help us help you.  That's how we're trying to Redefine Service to you. 

 
TIP #2:
Matt Cornell - Southern California Manager 
Outbound Shipping

Using FedEx as an outbound shipper can be risky.  FedEx comes to a convention center once a day for pick up and if the paperwork is delayed or someone misses their freight, then it could be shipped via the general contractor carrier or to their warehouse.  Also, when a show dismantles on a weekend, there is even more of a chance FedEx will not show up at all.  If it is a small box, allow Momentum Management or the client to take it to FedEx.  FedEx drivers have a tight schedule and do not like to wait in line for their pick up at a convention center.


TIP #3:
Rich Carlson - Las Vegas City Manager  
 1.  Equipment Count - Know your equipment needs when placing your order so that the labor shows up to your booth with the necessary equipment.  Otherwise, they may have to leave the booth to retrieve equipment after the start time. (Saving you time and money!)
 2.  FedEx - FedEx rarely picks up packages from the show floor, so before shipping out FedEx, make sure you know the show's shipping regulations.  This will save you money on forced freight or your labor company making the delivery for you. (Which Momentum will be happy to do for you if ever necessary!)
 3.  Baby Wipes -  I know this sounds funny, but it is a cleaner and a disinfectant.  It will clean hands, food spills, shoe scuffs, and will soothe irritated rashes caused by excessive show floor walking.
  
 
TIP #4:
Andy Deeb
One issue that comes to mind that can help you avoid unnecessary charges is "target times" while scheduling labor.  It's a small detail that often gets overlooked on the busy trade show floor.  Make sure the labor isn't scheduled to begin until several hours after the target time... and on the dismantle, double check to make sure the truck isn't sent in until the correct time.  
  
Note:  After Andy brought this concern to our attention, many other common mistakes that often occur during the dismantle were brought to the table.  The dismantle is a very common place where hours are wasted when many small details get overlooked.  Please stay tuned for next month's "Gaining Momentum" email for more tips and tricks focusing on a smoother dismantle.

GLEN
Glen Ruggiero
TIP # 5

Glen Ruggiero - National Account Executive
 

After focusing our previous Gaining Momentum email on "target times", we thought we'd give another useful tip regarding the dismantle.  'When to begin the dismantle?' may seem like an easy question to answer.  To avoid overtime charges, many clients request that the dismantle begins the day after show close, but we have found that  many times, it is safer and more cost-efficient if the client begins the dismantle as soon as possible after the show close.  Take a look at the chart below.  (And for a refresher on last month's Tips and Tricks, click here.) 

  
Beginning the dismantle at show close:
PROS
CONS
  • Your client's product can be secured at show close. 
  • If product is being left on the floor overnight, you risk the possibility of theft or damage.
  • Your booth can be packed and ready to be picked up for shipping first thing in the morning.  This can be very beneficial if the booth is trans-shipping to another show. 
  • If your crates are not returned to your booth in a timely manner, you risk paying for the labor as they wait for the crates to arrive to finish packing the booth.  Note - if your booth is located near the loading dock, there is a good chance your crates will be some of the last ones to be delivered. 
  • The client or supervisor can leave town earlier saving in travel costs and time away from the office. 
  • Possibly more overtime charges as most shows tend to break later in the afternoon. 
TIP # 6

Helen Richie - ACI Design
  
"One thing we always tell our customers:  Never leave your purse or laptop unattended during setup and dismantle, in any way.  We had a customer who had two booths at the show and walked across the aisle for about 10 minutes.  When she came back her laptop was gone!"   

Mike Ciufo -  Northeastern Regional Manager  
Mike Ciufo

Tip #7 - Bring a big spray bottle of one part fabric softener, one part water.  Spray it on the carpet to eliminate static (just don't spray too close to any plugged-in equipment).    

 
Tip #8 - This may seem obvious, but never forget your first aid kit.  You never know when you may need it!




Katana Luther - Skyline Exhibits and Events

Tip #9 - To avoid any possible theft, never wrap pallets containing flat screens or other valuable items in clear shrink wrap.  It's better to always wrap in black wrap so that passersby cannot easily view items waiting to be unwrapped or shipped off.  


Tip #10 - When filling out the outbound MHA for show management, make sure that you write clearly and note each item in the appropriate line on the form for each item you have shipping out of the show.  Don't look at the MHA for the items shipping to the show and write down the exact same items, weight or description because it is likely that the number of pieces shipping out and their description will be different than what was sent in. 
Kaci Bledsoe - Momentum Management Billing Coordinator   

Tip #11 (for iPhone, iPad users)  
Pressing the power and home button together on your Apple device creates a picture of your current screenshot.

Creating a screenshot of your screen on any iPone or iPad is as easy as a touch of a button.  Simply press your home screen and the power button at the same time and it creates a photo of your screen and saves it in your 'camera roll' on your phone.  You can easily send the photo to someone via a text message or email. This can also be helpful when someone is unable to open a certain type of file like .pdf or .xlsx.  By sending them a "picture" of the document open on your screen, they should be able to open it no matter what type of device they are working with.  If you are using an Android device, you can download an app called "Screenshot It" to get similar results. 
   

Annette Jester - Art & Display 

Tip #12-16
  • Visit Starbucks as often as possible during breaks to keep yourself refueled.
  • Keep visqueen down as long as possible so that you won't stain the carpet when you spill your coffee.
  • Use a backpack instead of a purse or nice laptop carrier/brief case.  No one wants to steal an ugly back pack!
  • Bring works gloves.
  • Bring a BIG black felt pen, preferably with your name or company logo on it because it will likely be "loaned" out.

  



 
Richard Wienecke - DC and Baltimore City Manager

Tip #17:  It's important to get order confirmation on carpet or electricity orders.  This simple order confirmation from whomever orders the product will allow the project to stay on budget and on time.







Tom Goss - New York City Manager


Tip #18:  At NY Javits Center, it's important to always PRE-ORDER everything.  Pre-order electric, pre-order rigging, pre-order plumbing, pre-order everything possible.  Doing this simple step will enable you to save money in the long run!