Thursday, October 20, 2011

Gaining Momentum! Tips from the Trade Show Floor - Part 3

Welcome to October's "Gaining Momentum"!  In addition to our helpful trade show list that graces your inbox each month, Momentum Management would like to help you to continue to "gain momentum" in the trade show world.  Each month, we'll send out a short list of common sense solutions to everyday problems you may run into.

We'll also be posting these on our facebook page so if you have any comments or suggestions in addition to our tips, please take a few minutes to comment on our page.

We welcome any tips from you that we can add to our "Gaining Momentum - Tips from the Trade Show Floor" email.  If we use your tip in an upcoming i
ssue, we'll mail you a Starbucks gift card!  Helen Richie with ACI Design replied back last month with her helpful hint which you'll see highlighted below.  Thanks Helen!

--Your Momentum Management Team 






GLEN
Glen Ruggiero
TIP # 5

Glen Ruggiero - National Account Executive
 

After focusing our previous Gaining Momentum email on "target times", we thought we'd give another useful tip regarding the dismantle.  'When to begin the dismantle?' may seem like an easy question to answer.  To avoid overtime charges, many clients request that the dismantle begins the day after show close, but we have found that  many times, it is safer and more cost-efficient if the client begins the dismantle as soon as possible after the show close.  Take a look at the chart below.  (And for a refresher on last month's Tips and Tricks, click here.) 

  
Beginning the dismantle at show close:
PROS
CONS
  • Your client's product can be secured at show close. 
  • If product is being left on the floor overnight, you risk the possibility of theft or damage.
  • Your booth can be packed and ready to be picked up for shipping first thing in the morning.  This can be very beneficial if the booth is trans-shipping to another show. 
  • If your crates are not returned to your booth in a timely manner, you risk paying for the labor as they wait for the crates to arrive to finish packing the booth.  Note - if your booth is located near the loading dock, there is a good chance your crates will be some of the last ones to be delivered. 
  • The client or supervisor can leave town earlier saving in travel costs and time away from the office. 
  • Possibly more overtime charges as most shows tend to break later in the afternoon. 
TIP # 6

Helen Richie - ACI Design
  
"One thing we always tell our customers:  Never leave your purse or laptop unattended during setup and dismantle, in any way.  We had a customer who had two booths at the show and walked across the aisle for about 10 minutes.  When she came back her laptop was gone!"