Gaining Momentum - Tips from the Trade Show Floor Part 11

Welcome to October's "Gaining Momentum"!  In addition to our trade show list and city profile we send you each month, Momentum Management would like to help you to continue to "gain momentum" in the trade show world with our "Gaining Momentum" tips.  This email is just a short list of common sense solutions to everyday problems you may run into. We'll also be posting these on our facebook page so if you have any comments or suggestions in addition to our tips, please take a few minutes to comment on our page.  Send us your tips, we'll send you a gift card!  We welcome any tips from you that we can add to our "Gaining Momentum - Tips from the Trade Show Floor" email.  If we use your tip in an upcoming issue, we'll mail you a Starbucks gift card! Last month, Brian Keobke from Xibita received an gift card for his submission in the newsletter!  Thanks Brian! --Your Momentum Management Team

Vincent Tricomi - PFI Displays      Tip #22-26: Five ways to improve your trade show exhibit results at no-cost Do Your Pre-Show Homework:  Analyze last year's "A-Level" leads, and get a list of this year's attendees Have your sales team start calling weeks before the show to schedule in-booth appointments Consider other types of outreach, from social media to direct mail Strut Your Stuff:  Volunteer as an expert for the educational seminars at your trade show.  You won't be "selling" your company, but you will be building your credibility with the audience Improve Your "Boothmanship:" Consider the body language of you and your staff Avoid matching outfits that make attendees feel like they're walking into a used car lot Ban the use of cell phones in your booth space (that's right, BAN them!)   Practice an "elevator pitch" and make sure everyone working the trade show knows, understands, and can communicate your company's USP Social Media is Your Friend:  Use it to extend the show by building interest before, during, and after Special promotions during the show are a great way to drive additional foot traffic to your exhibit One great place to start:  typically, show organizers have a Twitter account set up for the show.  See who's following that feed and interact to let the audience know you're there Post-Show MEASUREMENT: This is the most important AND most overlooked way to radically increase your exhibit ROI.  If you don't know what works and what doesn't, how can you evolve your trade show program?  Within 2 weeks of the show's end, gather all the company's stake holders and discuss best and worst practices and what to target for next year Taylor's Twitter Tips Tip #27: Don't be scared away from tweeting something just because you want to include a long URL in the tweet.  Twitter automatically shortens the length of a URL in your tweet so that it only takes up a maximum of 20 characters, which leaves you 120 characters for you to use.  After you type out or copy and paste a link in your tweet, you'll see that your remaining characters left only goes down by 20, even if the URL is 100 characters long.  So tweet whatever you like and don't be frightened to include a URL every now and then.       To view our Gaining Momentum from previous months, go to the links below. June 2011  August 2011  October 2011  December 2011  January 2012  March 2012  May 2012 - Contest Announcement  June 2012 - Contest Winner    July 2012   September 2012