New tradeshows have been popping up across the expo landscape for the
past several years. From cars and RVs to baths and spas, these new
shows offer exhibitors a range of new venues to do business with
companies for their products and services throughout the world.
Based
on the success of shows like EXPO PACK México, PMMI, the owner and
producer of the event, has launched EXPO PACK Guadalajara.
For starters, Promotional Products Association International (PPAI), the
not-for-profit association for more than 432,000 industry professionals
and 10,600 corporate members of the $17.7 billion promotional products
industry, recently announced a collaboration with the Incentive
Marketing Association (IMA) to produce a new annual event dubbed The
Motivation Show Las Vegas.
The Motivation Show Las Vegas is
sponsored by the IMA and will feature an exhibit hall and conference
program open to all buyers and resellers of incentive and recognition
products and services featuring brand name merchandise, gift card, and
experiential reward suppliers. The event will be held January 15-17,
2014 at the Mandalay Bay Convention Center in Las Vegas.
“We are
honored to combine forces with the IMA to fully realize the potential of
incentive and recognition products’ strengths in the industry,” said
Paul Bellantone, CAE, PPAI president and CEO. “This alliance will
provide access and exposure to new markets in new ways while delivering
greater value to our members.”
Another new show that’s popped up
is the ASSEMBLY Show, taking place October 28-30, 2013, at the Donald E.
Stevens Convention Center in Rosemont, Ill. The ASSEMBLY Show is the
only event to focus exclusively on assembly technology, equipment and
products.
"We are 100 percent dedicated to assembly, and willing
to do what it takes to deliver the most compelling event in the
industry,” said Tom Esposito, Publisher, ASSEMBLY Magazine. “The main
attraction for attendees at a tradeshow is the opportunity to view live
demonstrations of new products.”
To ensure a successful opening,
The ASSEMBLY Show has eliminated drayage fees for the entire show floor,
making it more accessible and affordable to exhibitors.
“To
encourage exhibitors to bring their large equipment to this
working-product show floor, we are picking up all direct-to-dock drayage
fees including surcharges and overtime," said Esposito. "Drayage fees
are typically the largest expense at a manufacturing event, creating a
huge burden for exhibitors who want to display a heavy product.”
Among
the industries looking toward tradeshows as a viable option for
marketing their products is the food service industry, with the
introduction of the Atlanta Foodservice Expo. This new tradeshow will
serve the restaurant, food service and hospitality industries in Georgia
and the general Southeast.
“We are excited about the
opportunity to bring a focused show to a major market that will not only
bring buyers and sellers together, but will also deliver a unique
package of service and value,” said David Audrain, president of Clarion
Events, creators of the show. “This industry event will ensure that both
the attendees and exhibitors achieve the maximum return on investment.”
The expo will be held annually at the Georgia World Congress Center. The inaugural show is scheduled for Oct. 20-22, 2013.
Although
new shows have been joining the U.S. tradeshow landscape, even more new
international expos will be making their debut in the next few years.
South
of the border, PMMI, the owner and producer of EXPO PACK México, PACK
EXPO International and PACK EXPO Las Vegas, has announced a new,
regional tradeshow that will be held biennially in Guadalajara, Mexico.
PMMI
will launch EXPO PACK Guadalajara Feb. 27–March 1, 2013, anticipating a
more than 30,000-square-foot show floor with 100 exhibitors and 4,000
attendees.
“Our decision stemmed from the continued success of
EXPO PACK México, requests from current EXPO PACK exhibitors and market
research data,” says Charles D. Yuska, president & CEO, PMMI. “We’re
starting small and focusing our resources on high quality attendees and
exhibitors to build a strong foundation for future events.”
However,
Latin America isn’t the only continent catching on to the growing
tradeshow industry. NürnbergMesse, for example, has organized the
Automotive Engineering Expo, to be held June 4-6, 2013, at the
Exhibition Center Nuremberg in Germany.
Engineers involved in the
planning, development and production of modern car bodies, painting
processes and assembly lines for international car manufacturers and
system suppliers can source information on technology trends and
innovations at the new exhibition.
“Car body engineering is
increasingly concerned with identifying technology and material
innovations as quickly as possible and developing their suitability for
series production,” said Franziska Moennig, director on the board of the
Automotive Circle International in the Vincentz Network. “This is
exactly where the Automotive Engineering Expo offers an ideal platform.”
Messe
Düsseldorf is also expanding its horizons to include the automotive
industry. From August 10-12, 2012, the premiere staging of All in
TUNING, Trade Fair for Professional Car Tuning, and All in CARAVANING,
Trade Fair for Motor Homes and Caravans, took place at the National
Agricultural Exhibition Center in Beijing, China.
The new
tradeshow included more than 215,000 square feet, and more than 150
exhibitors presented innovations in car tuning, concept cars,
personalized vehicle construction, racing cars and accessories.
Over
in the Middle East, Reed Exhibitions has been creating a new platform
for the bath, pool and associated industries to tap into the emerging
growth possibilities by organizing the first Saudi Bath Pool Spa Expo in
Jeddah, Saudi Arabia.
The new tradeshow, which will run from
April 30 to May 2, 2013, at the Jeddah Center for Forums and Events,
will provide an opportunity for dealers and manufacturers in the bath
and pool industry to reach out to buyers from the Kingdom of Saudi
Arabia and neighboring countries.
"Saudi Arabia continues to be a
major attraction for international players, not only for its vast
petrochemical wealth, but also because of its increasing young
population which is driving the economic growth in the country,” said
Thamer Al Sheikh, CEO of Reed Sunaidi Exhibitions. “The new housing
schemes are implementing contemporary design and building measures where
water is smartly being integrated in the daily life of the kingdom
residents.”
The introduction of these new tradeshows is a
positive sign for new economies and emerging industries. These new show
floors will offer exhibitors more opportunities to market products,
network with customers and generate business leads, which only means
more overall growth for the tradeshow industry. |
